Selling from a client’s perspective remains complex for the marketing guru. We also refer to the marketing person or the marketing dude that continues to frustrate us with their colorful selling techniques. As a marketing person myself, I sometimes struggle to understand the on top of the Everest method. Also, to find the sweet spot between customer care, client relationship building, and understanding what the client wants.
Traditional Selling Mistakes
I dedicate this article to marketers and clients who struggle to deep-heartily understand each other. I attempt to discuss the old warlike movie selling skills we bore our clients with. Also, the reason why marketers should dumb this method in the dust bin. Let us start with the traditional selling mistakes we make.
Allow me to tell a marketing story. I share an event when I visited a general store to purchase a smoothie maker. As we all know, the smoothie maker over the moon frenzy exploded. A lot of health frantic people invested their end of the monthly profits to make a magical smoothie. To make it clear, I am not a technical person at all and comprise zero ability to medically explain why all of us changed into smoothie makers.
On my way to the store, I thought of mixing all the fresh fruits and I heard from a couple of gym rat friends about the veggie goodness as well. I entered the store and walked to the appliances section. I carried a lot of positivity in me but suddenly this crazy, over-energetic enormous hair person talks like an alien and intrudes my space, struggling to grasp what the person wants to say.
So, I decided to take a step back and analyze my situation and allow this big hair crazy person to talk. After a while, I realized this exceptionally Venus looking person wants to sell something. I started to listen and realized this marketer as desperate as a person in the desert wants to sell a smoothie maker to me. This typically reminds of me the generations-old marketing we used to follow. Just bombard the client until they buy from you.
Customer Relationship Building
After my apocalypse experience with the salesperson, I thought about client relationship building. I am certain, storming down the alley like a rhino and sharing parrot-like data convince no person to buy. Also, informing me about eggshells in my smoothie sounded a bit scary. Before I return to the far away from Venus experience, I want to talk about client relationship building.
To develop a relationship with your client, the first not so popular approach relates to our desperateness to sell a product. Meaning, we work so hard to advertise goods; we forget about the client’s needs and wants. Do we care about the customer or focuses on our agendas?
What Is The Difference Between A Customer And A client?
As marketers or sellers, first, we should deep dive into a potential customer’s thinking. Keep in mind one person’s brain-machine looks different from another. First, adopt a gentle sea approach. Ask the potential customer about their daily lives. Especially during these Himalayan strenuous days, we need to display care and understanding to our customers.
Second, after you grasp the nuts and bolts of your potential customer, ask what they need. Do not give them a post-graduate academic explanation of your product’s Einstein capabilities. Explain using normal human simple language and describe your product. Keep in mind after your initial discussion; we normally grasp the person’s personality.
If the person seems professor-like, I suggest we use our Einstein talents and speak scientifically. On the other hand, if our potential customers only want to know the basics about smoothie makers, stay away from university talk. Meaning, refrain from explaining the physics behind a smoothie maker and bore them with organic chemistry explanations.
To sell a product from a client perspective, work on your psychological talents and understand your client’s needs. Do not sell them a made on Pluto smoothie maker with internal Star Trek communication abilities. Explain the products available on the market using your magic wand skills but remain practical.
Understanding the Customer
Sometimes we deal with Einstein, Star Wars, and Avatar type clients. This makes our marketing field so amazing. This means as a majestic seller, we must concentrate on interpretations of our unique rainbow assorted clients. Some personalities differ from the other and allow us to promote our future-looking smoothie makers differently.
It is our responsibility to understand if our clients experience a blue, red, or green day. A client’s daily assorted chocolate mood plays a key role in the selling process. If your client feels blue, do not attempt an overbearing 20kg weight explanation to sell your product.
Rather focuses on promoting a smoothie maker by focusing on sunny day attributes and all the happiness it brings. For example, this smoothie offers an easy-to-use appliance and takes only a few minutes to generate a healthy smoothie.
Just press a button here and there. It is all you need. People always worry about time, therefore focuses on the quickness of the appliance. Within no time, the smoothie maker allows us to generate a full-vitamin diet without taking the entire morning.
If your client seems patient and sees the smoothie buying as a social opportunity, well we address it differently. Then we allocate some time to explain the over the moon product, how wonderful it is to maintain your health, and make you live forever.
The concern with selling and marketing relates to us marketers not selling from a client’s perspective. We frustrate them with our heavy boulder-like marketing talk. This chases our potential clients away from us. They run as far as the North Pole to get away from our overpowering marketing talk.
Selling from a client’s perspective requires a lot of Venuses-like people skills. Also, we need to display deep-sea patience, wanting to listen. As marketers, we sometimes listen to ourselves without developing a relationship with our clients. We also desperately work so hard to inform our clients about the wonderful out of space product. The customer just fades away. How many times after we Red Bull energy-wise marketers attempted to convince our customers, they just fade away. They disappear like a sunset. We achieved nothing, except talking to our crazy selves.
Thank you for reading this post, please leave comments and if you have any questions about this post feel free to contact me and I’ll get back to you ASAP.
All the best to you