What Is A legitimate Online Business?

What is a legitimate online business? 

This is a question a lot of people ask, and one that I used to ask during a time when planning to transition from being an employee to being my own boss.

At that time, I had already been in the corporate world for nearly a decade, and I told myself I had to do something if I were to be financially free.

I wasn’t broke, but if I didn’t do something about my situation soon, I realized I would forever live a mediocre life, at least financially-wise.

I Tried Many Business Ventures In The Past

Being already business-minded even as a young man.

During my college days, Being convinced by a friend of mine to sell some health products.

It went well for me.

I’m a health buff, and the product we were selling was legit and very popular at that time. 

However, I decided later on that it wasn’t what I really wanted to do.

Not to mention it took a lot of time from my studies.

I got a fancy job after I graduated, but after several years, I felt like it was in a rut.

It’s not that I didn’t love what I was doing.

Being a Stock Broker is extremely high pressure and I was burning out.

The pay was actually great, and so were the incentives.

It’s just that I felt I wasn’t going anywhere.

I felt that I could do more with my talents and skills, and with all the time I had to spend in transit from where I used to live to my place of work.

Around this time, Google Ads was starting to become popular. 

Another friend of mine asked me if I would be interested in joining his digital marketing team.

That’s when I started to learn about SEO and digital marketing.

 I created blog sites about my hobbies and started to earn money through AdSense. 

It didn’t happen overnight, but all the time and energy I spent building websites paid off soon enough.

I also loved the idea that earning money writing about things I am passionate about.

I want to go ahead and tell you that this wasn’t the only thing that helped me build a successful online business.

It was actually affiliate marketing, which I’m going to talk more about later. 


if you want to jump ahead and find out how affiliate marketing could help you establish your own online business as it had helped me, then I would suggest you proceed to this page right now.

My Affiliate Marketing Journey

Now, back to my story. Over the next few years, blogging became a major part of my online business journey.

I haven’t left my day job at this point.

Affiliate Marketing Can Make You Wealthy

But, I was going to do so soon enough, but not until I learned about affiliate marketing.

I’ve heard about affiliate marketing in the past, but I didn’t realize how much potential it had until I actually tried it. 

The fact that I had already been blogging and doing SEO for a few years was a huge help; it meant I could use some blog sites I owned.

Perhaps you’re wondering what affiliate marketing is.

To put it simply, affiliate marketing is a process by which you earn a commission for marketing an existing product.

It’s one thing to sell your own product via an online store and it’s another thing to earn money promoting products of other people.

With affiliate marketing, you don’t have to worry about creating a product or service to sell online.

I’m going to use my own experience as an example.

Remember when I mentioned that I used to sell health products?

When I shifted to online marketing, I didn’t stop earning money talking about health products.

I blogged a lot about health stuff, and I earned money doing so via Google AdSense.

Thinking that was it.

There was nothing more to it, so I continued doing it for several more months and decided to learn about affiliate marketing.

What I Discovered About Affiliate Marketing

I realized that affiliate marketing was very similar to AdSense.

Until now, these two are the most widely recognized methods of making money online without having to sell your own products or services.

Both let you showcase third-party ads within your own website, and other online platforms.

It’s often said among online marketers that both AdSense and affiliate marketing are two sides of the same coin. 

Some would even go as far as saying that the former is some type of affiliate partnership.

Despite the similarities between the two, I quickly learned that the two are very different as a system of earning money online.

They are different in terms of what they do, how they work, and how they can be utilized to earn an income.

Please don’t think that I’m pitting the two against each other. I am not.

I’m simply sharing my experience and how I realized how much potential affiliate marketing had.

One main advantage of affiliate marketing is the fact that it is performance-based.

It’s true that it doesn’t require you to have your own product, but affiliate programs only pay you a commission once a desired action has taken place.

In my experience, this helped motivate me to drive the conversion.

It motivated me to be more focused and to reduce any efforts that drive traffic with no value to my website.

Affiliate marketing is also a far-reaching industry and a lucrative one at that.

You may not be aware of it, but affiliate marketing is a billion-dollar industry. 

This means you won’t have a hard time at all looking for a niche you can actually use.

At the same time, affiliate marketing is a low-cost business opportunity.

I’ve always wanted to go into business just as I have mentioned, but one of the things that used to stop me was that I never seemed to have the right amount of money to start one.

Affiliate marketing became one of the answers to my dream.

Compared to other businesses, I didn’t have to shell out a huge amount of money. 

All I needed was electricity, my computer, and internet connectivity.

Being fortunate enough to have been an owner of multiple blog sites before I started, but even if you’re starting from scratch, you can rest assured that the process is not too complicated.

That said, affiliate marketing requires little to no expertise on your part.

You don’t need to learn everything before you start. As for me, I learned via trial-and-error.

I don’t recommend it to other people, though.

Online Affiliate MarketingWhat I recommend is that you learn from the mistakes of those who came before you.

That’s where Wealthy Affiliate comes in. You can access the page here by the way.

How Wealthy Affiliate Can Help

Being already a part of a group of digital marketers before I discovered affiliate marketing, but none of us were training in affiliate marketing.

I saw its potential, but I didn’t know how to use that potential.

Not until I discovered Wealthy Affiliate.

Wealthy Affiliate was established almost two decades ago.

It’s arguably one of the most popular platforms for affiliate marketers today.

When I say platform for affiliate marketing, what it means is that this is the place affiliate marketers both newbies and veterans alike go to learn everything they need to know about affiliate marketing.

Think of it as a boot camp. And yes, WA does have a boot camp where members receive training not only in affiliate marketing but also in building a profitable website, SEO, digital marketing, social engagement, and more.

There’s also a variety of ways you can receive training.

There are the live training sessions, interactive discussions, task-based courses, weekly classes.

What I love most about WA, however, is the amazing community.

When Being just starting, there were a lot of times that I felt lost, but not until I had the opportunity to communicate with other affiliate marketers like myself.

Not to mention that Kyle, the owner himself, provided personal coaching to me and other members.

What makes Wealthy Affiliate unique is that it’s more of a one-stop-shop for affiliate marketers, which means almost everything you need to learn about affiliate marketing and how to run a successful online business, you can learn from WA.

I remember what Kyle used to tell us: “Once you become premium members of Wealthy Affiliate, you won’t have to look elsewhere for your affiliate marketing tools and resources.” And he was right.


To make the long story short, I became a member of WA and still am. If you’re still asking yourself, “What is a legitimate online business?” now you know that affiliate marketing is one of the answers.

I don’t want you to take my word for it.

To find out whether everything I have said about Wealthy Affiliate here is legit, I encourage you to join Wealthy Affiliate today! It changed my life and it can do the same for you.

6 thoughts on “What Is A legitimate Online Business?”

  1. Greetings, I’ve just gone through your article on what a legitimate online business is. I find it very inspiring and a great motivation to me. I’ve just online business and I’m glad I came across this post. Even though success doesn’t happen overnight, I will put all my energy and time into it. Thank you so much for sharing this motivating piece of writing with us. I will be sharing it further to spread the word.

    • Hi Kokontala,

      Thank you for taking time to read my post and leaving us your feedback about  What Is A legitimate Online Business? You are correct that success doesn’t happen overnight. If it were that simple everyone one would be in this business. It takes dedication and hard work but it pays off big time when you are able to create a passive income. Always remember that the customer comes first.

      Have a safe and Healthy day,


  2. Wow Richard, that’s a really great summary about affiliate marketing. 

    The thing that appeals to me about it is the low start-up cost and the fact the ultimate goal is passive income – something I’m keen to begin building now, in my forties.

     I enjoyed reading about the journey that led you to becoming an online marketeer. If you don’t mind me asking, how many hours a week do you spend building content and maintaining your websites?

    • Hi Matt,

      I spend about 20 – 30 hours a week on my websites. I presently have six different sites. Thank you for taking the time to read my post and leaving me your valuable feedback about  What Is A legitimate Online Business? Affiliate marketing is very financially rewarding for the that commit to the time needed to build the business. If you have any additional questions feel free to shoot me a message and I’ll get back to you in 24 hours or less.

      Have a wonderful day,


  3. I am fairly new to affiliate marketing but I am definitely liking what I see. I especially like the creative side of building a website and creating content. Thanks for sharing all of this information. I joined Wealthy affiliate a few months ago and I am very happy with the training I have received thus far.

    • Hi Al,

      Welcome to Wealthy Affiliate. You are very fortunate to be part of wealthy affiliate. They offer more than any other platform out there and I speak from experience being 83 years old and run an internet business for over 16 years. Check out our article again and see how much money can actually remade in this business. You’ll be very pleasantly surprised.  What Is A legitimate Online Business?

      Have a fantastic day,



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