What’s the purpose of having an online business that can provide people with high-quality products and services if no one knows about it? That’s where the importance of online visibility comes in. How much online presence you have is just as important as how good your products and services are.
When it comes to online presence and visibility, people trust one tool—SEMrush. I’m making this SEMrush review to show you why investing in this software is crucial to the success of your business. Let me start with the background of SEMrush.
What Is SEMrush?
SEMrush is a software as a service company. As a tool, SEMrush is an online visibility management platform. In short, it allows businesses to optimize their presence across various key channels online. The company started in 2012, and since then, it has been the preferred digital marketing toolkit for SEO specialists around the globe.
It’s trusted by over 5 million marketing professionals worldwide and is used by a thousand media outlets across the planet. It now has over 40 tools and provides data to more than a hundred countries. And the fact that it allows integration with Google and numerous task management platforms, it is now a must-have toolkit for digital marketing specialists and teams all over the world.
If you want to try SEMrush for free, you can do so by clicking this link here.
Before I move on and introduce to you some top features of this software, allow me first to tell you what I love about SEMrush. For one, this tool allows me to analyze my website in detail. This in turn lets me correct errors and any issues my site has, allowing me to further improve my business and avoid mistakes that could hurt the overall performance and SEO ranking of my website.
Another thing I love about SEMrush is that it lets me track the ranking position of the keywords I use against my competition. This allows me to tweak my site to improve my weblink content and rank higher in SEO. There are more that I love about SEMrush, but for now, let me discuss with you its main features.
The dashboard of this software is straightforward. The first thing you will notice is the Domain Analytics, which shows a quick breakdown of keywords and traffic coming from both paid and organic sources. You will also see widgets of the most recent SEO project you’ve worked on. At the left-hand navigation bar, you will see five major tabs, one for Domain Analytics, one for Keyword Analytics, another one of Project, one for the Lead Generation Tool, and one for My Reports.
SEMrush is a very comprehensive tool, which means it offers several great features. The top three features that people use all the time, however, are the Keyword Magic Tool, SERP Feature Filter, and Keyword Gap Tool when asking yourself what is the best online business to start.
The Keyword Magic Tool is rightly named. There are many keyword research tools out there, but only a few are as well organized and practical as this one. This is especially true if you’re just starting and aren’t sure where and how to narrow things down. Using this tool is easy. You input a base keyword, and the tool will find relevant keywords for you. The tool will break down the keywords by qualifier, allowing you to go deeper until you come up with long-tail keywords you can actually use.
The SERP Feature Filter, on the other hand, is just as helpful in a number of ways. With this tool, you can evaluate whether the keywords you’re trying to rank for are relevant and whether they can help you outrank your competitors. With the SEMrush SERP Feature Filter, you can research a wide range of features, including featured snippets, featured videos, reviews, local packs, top stories, and more.
If you’re seeing a drop or a spike in traffic and you’re not sure what may be causing them, you can use the SERP Feature Filter to find out. This tool will help you diagnose organic traffic fluctuations and find the right solutions for the problem.
Finally, there’s the Keyword Gap Tool. This tool gives you insights on the keywords you and your competition have in common. It also lets you figure out where your competition is targeting keywords that you’re not. It lets you compare up to five domains at a time, showing you common and unique keywords, as well as an overview of all keywords. Most importantly, it lets you break down each keyword and filter data by your metrics of choice, such as position, MSV, and specific keyword.
These are just three of what SEMrush has to offer, and if you wish to find out more, start your free SEMrush trial now.
The Pros and Cons
● This is a user-friendly tool, allowing you to perform domain analysis with ease—everything you need to see is laid out clearly in one place.
● It shows you all the data you need to see in a logical fashion.
● It has one of the best link-building functionality.
● It comes with a site auditing feature that provides a set of instructions that are easy to follow.
● This tool provides you with an abundant amount of PPC data, in addition to organic search data.
● It’s probably the most generous in terms of the number of reports you can view in one day.
● It offers support in three channels—chat, email, and phone.
● It lets you try its features for free with its 14-day free trial, which you can get here.
● It provides data from Google alone.
● It’s difficult to use SEMrush on a mobile device.
● The plans only come with one user account.
● Some important features are available as part of projects only.
● The number of projects that can be run at a time is limited.
The starting price point for SEMrush is $99.95 per month, which is for the Pro Plan. You can save $200 by opting to pay $999.40 for an annual plan. This gives you 10,000 results per report and a total of 3,000 reports or search requests per day. It lets you create 3 projects, track 500 keywords, crawl 100,000 pages a month and 20,000 pages per project, and schedule up to 5 PDF reports.
Next to the Pro Plan is the Guru Plan, which costs $199.95 per month. With this plan, you can save $400 by opting to pay $1,999.40 upfront for an annual plan. This gives you 30,000 results per report and 5,000 reports for search requests per day. This time, you can create up to 15 projects, track 1,500 keywords, crawl 300,000 pages a month, and 20,000 pages per project. As for the number of PDF reports, you can now get up to 20 reports.
And finally, there’s the Business Plan, which costs $333.28 per month. For this plan, you can opt to pay $3,999.40 for an annual plan and save $800. In addition to a higher quota for the projects, keywords, and reports, this plan lets you import rankings from third-party tools, allows Google Data Studio integration, and provides White Label PDF reports, among others.
This SEMrush review has shown us why SEMrush has been the main tool SEO specialists and business owners alike run to when they need to get insights into their competitions’ strategies. Truly, it’s one of the most, if not the most, powerful all-in-one SEO platform and marketing toolkit. If you’re a small to mid-sized business owner looking to take your business to a higher level, this is the best time for you to start using SEMrush. Get your FREE SEMrush trial here now!