Becoming a professional copywriter doesn’t happen overnight, but nor does it have to be a slow and agonizing process.
That getting paid for doing copywriting jobs is not easy is often the line of old-school writers who desperately want to make it complicated for you.
They do this only to protect their turf.
The truth is that copywriting jobs shouldn’t only be for those who have been in the industry first, but for those who want to know how to become a professional copywriter, too.
The good news is that regardless of where you are right now in terms of skill and experience, you can start making money writing copy. And that’s exactly what this post is all about.
Going Where The Clients Are
Most of the advice you will get on how to become a copywriter kind of sucks.
Excuse me for the word… but the process so-called experts often give aspiring copywriters is all backward.
The suggestions they make often cause you to end up studying and practicing for weeks or even months without doing any real copywriting work.
I’m not saying you shouldn’t get trained at all. The truth is, I always tell aspiring writers to include training in the process because it will give them a solid foundation.
However, I also advise them to practice on the job because that will help them learn faster and earn at the same time. Now, for the training part, I would recommend you to get your training here.
This is the best place to get trained on how to become a copywriter if you ask me.
Now, back to going where the clients are.
By going to the clients, what I mean is that you put yourself in the shoes of real clients, asking yourself where you would go if you’re look for someone to hire for a copywriting job.
One place would be online freelancing platforms. These are the best places to go to because it will quickly narrow down your search.
Copywriting is an in-demand job. This means there’s always a chance you’ll find someone look for a copywriter to hire online.
Trust me. Thousands of copywriting jobs are available online, and that’s only for one freelancing platform.
Sure, there are clients who will be look for more experienced writers, but many of them will also be after inexperienced writers. That’s because they know inexperienced writers won’t cost them much.
Don’t worry if you’re not going to get paid the amount you desire at first. Remember that you’re just starting to build your career.
Newly trained copywriters can make $25 to $35 per hour.
Over time, you can start demanding higher offers once you’ve established your experience and your portfolio. According to salary.com, senior copywriters based in New York make an average of $93,000 per year. Not bad.` You can make a great living just writing product reviews
Understanding What Your Clients Want & Need
Not only should you go where the clients are, but you should also understand what the clients require of you.
You need to realize that most clients don’t really care about your portfolio, or how much time you have spent training how to do copywriting.
What clients are really after is that you will be able to deliver results.
All they truly care about is that they would feel confident that you can get the job done in a way that would satisfy them.
The reason is that there are no two clients with a similar need. One client would require you to do posts for social media.
Another one might ask you to do copywriting work within the health niche. And yet another one might require you to write product press releases.
The diversity in terms of client needs is one reason even the most experienced copywriters need to show samples of works they have done in the past.
The rule of thumb here is basically this: the copywriter who can present to a client a sample of work done previously that is most similar to what the client needs will be the one to whom the job will be offered.
Regardless of your talent and experience when it comes to copywriting, if you can’t show proof that you have what it takes to deliver what the client requires, you will never get the job.
My main point here is that showing clients the right work sample is your Trump Card when it comes to getting hired.
When done properly, it’s like getting your clients to look into the future so they can see that you are the one and only person who can get the job done for them in the exact way they want it done.
Once you’ve found a client, read their requirements thoroughly and understand what exactly they need.
Again, you want to write a sample that’s very similar to what is being required.
At the same time, however, you don’t want to go so far that you end up giving them free work.
Go for a similar sample, but not exact.
For instance, if a client is requiring a blog post on 7 tips when traveling to France, you could write one about 3 perfect places to eat while visiting London. Similar, but not exact.
You also want to keep it short. Focus on quality. Remember that your goal is to show clients a sample of what you can do.
A work that’s between 250 and 400 words long should be enough, depending on the type of piece being required.
Creating Your Portfolio
Just because most clients won’t really care about your portfolio doesn’t mean you should create one.
A portfolio is a valuable tool for any copywriter. However, the kind of portfolio
I’m talking about is not what most people would think. Instead of striving to create the perfect portfolio, what you want is to make one that’s just viable enough to impress potential clients.
Keep in mind that there’s no such thing as a ‘complete’ portfolio. When creating one, you want it to have at least one work sample.
That work sample, though, must be targeted toward what your prospective client is look for.
It should give you the best chance of grabbing the client’s attention and outshining the rest of the competition. Yes, even the most experienced ones!
That said, you should be able to complete this portfolio within half an hour.
The point here is that your portfolio must be a sniper rifle and not a 12-gauge shotgun.
It has to have a laser-like focus.
It’s all about creating a portfolio that’s accurate and efficient. The shotgun approach might work, but it’s an aimless approach of you presenting work samples that are not relevant to most of the clients out there.
This is the quickest way to get hired. Speaking of quick, click this link right now and get additional tips on how to quickly become a successful copywriter.
Final Few Words
The great thing about this approach is that you don’t have to rely on it forever. You can use it in your first few weeks as you’re just building your portfolio.
Eventually, you can just use samples that you’ve already created, provided they’re relevant to what new prospective clients might be look for.
At the same time, you can always use this process when necessary. For instance, when you come across a job that you’re really interested in, or when you realize that your workload is slowing down and needs a boost.
You can also use it every time you want to enter a new niche that you have no experience in.
Once again, you don’t need to work on your portfolio for long periods.
I know that many aspiring copywriters do this because of fear that they would fail, and that’s understandable.
We don’t want to jump into anything before we’re ready, or we might end up screwing up the job and staining our reputation.
The good news is that with this process I just shared with you, you can find just the right type of work that suits your talents and experience.
Every time you send samples of your work to prospective clients, you are giving them a glimpse of the quality of work you can deliver.
If they respond positively to your proposal, then you’ve just acquired for yourself an opportunity to show what you’ve got.
That’s because clients will see that you can deliver exactly what they need.
In this post, I’ve just shown you some valuable insights on how to become a professional copywriter in no time.
I’m not saying you shouldn’t practice at all. Even the most talented copyrights spend time improving their skills and the processes they use.
However, if you’re ever going to spend time, money, and energy practicing or getting trained, I would highly suggest you do so with a partner you can trust.
There are so many places online where you can get training on how to become a copywriter. There’s YouTube, for instance, where there are a lot of videos giving tips on how to write a solid copy or how to find clients.
If you’re look for the best copywriting course that will help you quickly become a professional copywriter, then this page right here is the perfect gateway for you!