In order for your business to thrive, you will need press coverage. This is true regardless of the size and nature of your business. However, the thing is that coverage does not happen or come naturally.
You need to work hard to achieve it. But then this is where press release comes in. The main purpose of using press releases for your business is to increase brand awareness and in helping with your company’s public relations or PR.
At the same time, however, your press release won’t be of any use if nobody sees it. Your press releases should be distributed effectively if your story is to get picked up by the media. In this case, you will need the services of the best press release distribution service provider, such as eReleases.
The company was established some 20 years ago and is one of the top names today when it comes to press release distribution. Before we talk about what eReleases is all about, allow me to show you first how important press release is and why you should consider it for your business.
The Importance of A Press Release
Press release distribution is the release of a brand and its products and services to a particular group of people and the public in general. A fancier definition would be that it’s the process of circulating press releases to members of the press. The main aim of press releases is to gain coverage in media publications, such as TV, radio, newspapers, or blogs. This allows businesses to establish their brand in front of a bigger audience.
But why bother investing in a press distribution release service? As stated, people are not going to see your press releases if you’re not going to distribute them. And if people don’t see your press releases, they won’t find out about your brand, which totally defeats the purpose of creating press releases in the first place.
Gaining press coverage increases your brand’s visibility. A large percentage of journalists consider press releases to be the most reliable and trustworthy source when it comes to information about a brand or business. This is where eReleases comes in. I’m going to show the benefits of distributing a press release, but if you want to check out the services offered by eReleases now, simply visit them today.
Now, going to the benefits of distributing a press release, one way it can help your business is by boosting your SEO. Three billion people do Google searches every day. With the help of SEO strategies, you can increase your brand’s ranking for particular keywords, and this will assist potential customers in finding you online.
Not only will a press release distribution bring in online customers and clients, but it will also drive foot traffic to your store. If you have a physical shop, PR distributions will certainly help send people your way. Try running an event or launching an attractive sale. You will be able to measure the success of your PR distribution by the number of foot traffic your store receives.
All these, of course, will bring in more sales for your company. Let’s say you’re launching a new product. Targeting a set of audiences with a press release will have a huge impact on your business because it will increase people’s interest. This is especially true if you’re making an offer that’s going to set you apart from your competition.
How To Choose A PR Distribution Service Provider
There are a few questions you need to ask yourself before hiring a PR Distribution service provider. Dealing with these questions beforehand will help you make the best decision.
The first thing you want to put into consideration is what exact outcome you desire out of your campaign. For this, you will need the services of a PR Distribution company with a proven track record. Such a company will offer direct and credible delivery into the newsrooms of large media organizations. They are often connected with brands and industry experts, which help them write compelling stories.
The company of your choice should also be able to reach places online that are the most relevant to your business. They will reach the right blogs, news and information services, broadcast media, and investor sites.
Another thing to ask yourself is who your intended audiences are. An experienced PR Distribution company will have what it takes to target a niche you want to reach, as well as cover industry-specific markets.
Finally, you must also ask yourself what features you believe will help your business. Does the PR Distribution company of your choice offer customizable and interactive content? Will the company allow you to use photos and videos and let you tell a highly compelling story in a visually engaging way?
These are just some things you need to consider when searching for a PR Distribution company. In the next section, allow me to tell you something about eReleases and why I believe it’s the best press release distribution company today. To start using eReleases services, you can do so by click on one of the photos in this article.
All About eReleases
The company eReleases was founded by Mickie Kennedy some twenty years ago. They started working with small and medium companies and have eventually grown to become the top names in the industry.
The two main services offered by eReleases are PR Writing and PR Distribution. With PR Writing, eReleases will write your press release for you that’s properly formatted, readable, and designed to get the attention of the media. One thing about advertising your brand is that it requires you to have good writing skills.
Writing a press release, however, is more than simply writing about how good your company and products are. A press release must be written in such a way that it can grab the attention of readers and convince them to take action.
With that, eReleases can provide you with a team of writers who can write news and announcements for you that will surely draw media attention. The writers will make use of your company newsletter, notes, or even website to craft the best press release that you need.
They will then have you review their draft so you can make changes if necessary. In this manner, eReleases makes sure that you are satisfied with their services. If you want to start an order for a Press Release writing with eReleases they will walk you through the entire process.
And now for the PR Distribution service of eReleases, you need to understand that you decide to write your own press release, eReleases will review it before distribution. The eReleases team will check what you’ve written, and see whether it would need a better version or not. They will offer you suggestions and feedback should you request it.
There are two reasons your press release might not succeed according to eReleases. The first reason is a poor distribution team. You may have an interesting story to tell, but if your distribution team is terrible, there’s very little chance for your distribution to work. And secondly, you may have the best distribution team available, but if your story is crappy and not newsworthy, then you will only be wasting time, money, and energy.
That said, once you’ve made sure that you have a good story and a press release distribution is the way you want to get it to the public, eReleases will give you several options on how you wish to have your story published.
Pros and Cons of eReleases
Now that we’ve discussed what eReleases is and the products the company offers, let’s check out some company’s pros and cons. Let me begin with what I love and what most people love about eReleases.
They Don’t Use Automation
To me, this is the best thing about eReleases. They don’t use automation at all in writing press releases. Instead, the company has a team of real editors who will write your press releases for you, making sure they are well-formatted and easy to read. No need for you to worry about your press release being written by a bot and coming out making no sense at all.
It’s Easy To Create Press Releases With Them
Creating a press release using the eReleases system is easy and straightforward. The company has clearly made efforts in improving the platform for customers to have a good overall user experience. Once you’ve made your order, you will be contacted by a representative who will guide you through the process, which is very reassuring.
Great Customer Service
Customer service at eReleases is simply great. As mentioned, they will guide you through the process to make sure you get the kind of service your business needs. All their representatives are competent, which makes the overall experience worth it all.
Website Can Be A Bit Distracting
One thing some customers complain about eReleases is that the website is cluttered. Some users have observed glitches while using the site, while others say they’ve had a hard time navigating the site.
Online Experience Needs Improvement
This is related to the previous one. Aside from the site being somewhat difficult to navigate, there are also pop-ups from time to time, as well as special offers, sliding text and images, and autoplaying videos. These things can be a distraction and can make the page load slower. Thankfully, eReleases have already started making some changes to some of these aspects.
Prices Are A Bit Expensive
Finally, some users think the prices for the services can be quite expensive, especially for small businesses. That may be true, but once you’ve tried the services for yourself, you will realize that the money you pay for the services is really an investment considering the results you will get from partnering with eReleases.
That said, the company really does its job well. There are a few areas where they may need to improve, but that’s normal, as every service provider has its rough edges.
For my final verdict, I would say that the best press release distribution company in the industry right now is eReleases. I’ve been using their services for some time now, and to tell you honestly, I haven’t hired other companies since the time I availed myself of their services. I’ve already placed some reasons why I think eReleases is the best. I highly encourage you to try their services right now so you’ll better understand what I mean when I say they are the best!
thank you for taking time to read my post aboure Releases. If you have any questions about this post feel free to cont me and Ill get back to you within 24 hours.
The Best Of Success,